Oh No, Ya'll! Texas is losing its twang.

My alma mater reports my home state is losing its distinct twang. Super interesting as a musician (and Texan, and Longhorn, and now Californian).

Urbanization, pop culture and an influx of newcomers — including Californians, with a Valley Girl dialect that has wormed its way into American speech since the 1970s — are all eroding the iconic Texas twang.

Back in the 1980s, about 80% of Texans interviewed by researchers at UT Austin, including many students, had traditional Texas accents. Now that's down to a third.

The uniquely Texas manner of speech is being displaced and modified by General American English, the generic, Midwestern dialect often heard on television. That's surprising, given the Texas accent's enduring nature.


LA Times